Olusesan Michael Awoleye

African Institute for Science Policy and Innovation

Obafemi Awolowo University, Ile-Ife, Nigeria (email)

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Effectiveness of Social Media Platforms for Product Marketing in Southwestern Nigeria: a firm-level analysis.

Citation:
Onyijen, OH, Awoleye OM, Olaposi TO.  2019.  Effectiveness of Social Media Platforms for Product Marketing in Southwestern Nigeria: a firm-level analysis.. International Journal of Development and Management Review. 14(1):175-192.
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Recent Publications

  • Knowledge spillover, human capital and agglomeration dynamics in Nigeria's ICT clusters
  • Retrieval of Unstructured Datasets and R Implementation of Text Analytics in Climate Change Domain
  • ICT-driven channels as innovative service delivery among selected banks in Southwestern Nigeria
  • Assessment of Technical Innovation among Auto-Allied Artisans in Southwestern Nigeria
  • Evaluation of the performance of machine learning algorithms applied to voice parameters in prioritizing candidate for office laryngoscopy: Automated triaging in focus
  • Assessment of Quality of Internet Service Delivery in Selected Southwestern Universities in Nigeria
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